Group News-HBIS Group-Being The Most Competitive Steel Enterprise

128.658 Billion Yuan! HBIS Brand Value Reached a New High

On July 26, the 19th China's 500 Most Valuable Brands in 2022, hosted by World Brand Lab, was held in Beijing. With a brand value of 128.658 billion yuan, HBIS ranks the 54th in the total list and the second in the steel industry, with a value increase of 27.6%.

Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, HBIS earnestly practice the new development concept, accelerate the pace of industrial upgrading and structural adjustment, deeply promote the construction of green, brand and intelligent, and continuously improve the brand value and social influence of the enterprise.

HBIS has fully implemented Xi Jinping Thought on Ecological Civilization, earnestly implemented New Development Concept, strengthen our sense of responsibility, and promote green, low-carbon and sustainable development of enterprises, and achieve solid results. HBIS took the lead in issuing the action plan for low-carbon and green development, and formulated the implementation path and technical plan for low-carbon and green development. HBIS will launch the world's first demonstration project for direct reduction of hydrogen-rich gas, explore the best way for the world's steel industry to develop a low-carbon or even zero-carbon economy, and contribute to the realization of the "double carbon" goal.

Historic breakthroughs have been made in location adjustment, transformation and upgrading. TangSteel and ShiSteel new districts have been put into operation successively, owning a modern coastal steel base and special steel "dream factory", winning strong confidence in facing the future and controlling the future, providing a new model for the transformation and upgrading of traditional iron and steel enterprises.  Focusing on the market and customers, HBIS will continue to push forward the optimization of "two structures" and create more "single champion" products and will continue to maintain the industry status of China's largest supplier of steel for home appliances and the second largest supplier of steel for automobiles, as well as the leading enterprise of steel for ocean engineering and construction Bridges. Enter the new development stage of technology upgrading, give full play to the role of global technology research and development platform, accelerate the research and development and promotion of industry-leading technology, continuously deepen the integration of new generation information technology and steel manufacturing, and enhance flexible manufacturing capacity. HBIS will foster and develop strategic emerging industries, create new forms of business in the digital economy, and generate new drivers of growth in emerging sectors.

It is reported that the World Brand Lab was established in New York in 2003. It is the world's leading independent brand evaluation and marketing strategy consulting organization. It is chaired by Professor Robert Mundell, the Nobel Laureate in economics, as the first chairman. At present, World Brand Lab is recognized as one of the world's three major brand valuation agencies.